Privacy Policy for Flowers Brixton Customers
Introduction
At Flowers Brixton, we are committed to maintaining the privacy and protection of any data we collect from our customers. This Privacy Policy explains how your personal data is collected, used, stored, and shared when you place orders for flowers with Flowers Brixton from Brixton or the surrounding districts. Please read this policy carefully to understand your rights and how we comply with the UK General Data Protection Regulation (GDPR).
Scope of This Policy
This Privacy Policy applies to all individuals who place orders with Flowers Brixton, whether through our website, by telephone, or in person, for delivery to Brixton and the surrounding areas. It covers all data we collect to process your order and provide our services.
What Data We Collect
We may collect and process the following types of personal data:
- Contact Information: such as your name, delivery address, and billing address
- Order Details: including details of the products and services you request
- Payment Information: payment card details or other payment information (though card details are processed directly by our payment processor and not stored by us)
- Communication Records: correspondence between you and Flowers Brixton regarding your order or customer support inquiries
- Marketing Preferences: your choices regarding the receipt of marketing communications
- Technical Data: including IP address, device information, and browsing behavior on our website (collected via cookies and similar technologies, where applicable)
Lawful Basis for Processing Your Data
We always process your personal data in accordance with a lawful basis under GDPR. The primary lawful bases we rely on include:
- Contractual Necessity: When processing your data is necessary to fulfill your order or to take steps, at your request, prior to entering into a contract (e.g., responding to your inquiries and processing your purchase).
- Legal Obligation: When we are required to process your data to comply with a legal obligation, such as accounting, tax, or regulatory obligations.
- Legitimate Interests: For certain administrative purposes, quality control, fraud prevention, or to improve our service, provided those interests are not overridden by your rights and freedoms.
- Consent: Where we have explicitly sought your consent (for example, to send you marketing information), you are entitled to withdraw this consent at any time.
How We Use Your Data
Flowers Brixton processes your personal data for the following purposes:
- To process and deliver your order effectively
- To confirm your order and communicate with you regarding order status, delivery details, or changes
- To handle any queries or complaints you may raise
- To maintain accurate internal records for administrative, legal, or business purposes
- If you have consented, to send promotional offers or newsletters you may be interested in
- To analyze usage of our website to improve our user experience
Data Retention
Your personal data will be retained only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. Typically, we retain your order and customer information for up to six years for accounting and tax obligations. If data is no longer required, we will securely delete or anonymize it.
Third Party Processors
Flowers Brixton uses trusted third-party processors to facilitate and support our services. These may include:
- Payment service providers to handle financial transactions securely
- IT and cloud hosting companies to store and manage data
- Delivery partners for fulfilling and tracking orders
- Marketing platforms (with your consent) for communications and promotions
All third-party processors are required to adhere to appropriate data protection and security standards and are only permitted to use your data for the services they provide to us.
Data Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised or unlawful processing, accidental loss, destruction, or damage. Access to personal data is restricted to staff and processors who require it to perform their duties.
Your Data Protection Rights
Under GDPR, you have the following rights regarding your personal data processed by Flowers Brixton:
- Right of Access: You can request details of the information we hold about you.
- Right to Rectification: You are entitled to have incorrect or incomplete information rectified.
- Right to Erasure: Also known as "the right to be forgotten," you can request your data be deleted when no longer necessary.
- Right to Restrict Processing: You may ask us to restrict or suppress processing of your personal information.
- Right to Data Portability: You can request to receive your personal data in a commonly used format and, where feasible, have it transferred to another organisation.
- Right to Object: You have the right to object to processing in certain contexts, such as direct marketing or where we rely on legitimate interests.
- Right to Withdraw Consent: If we process your data based on your consent, you may withdraw this at any time.
To exercise any of these rights, please contact us using the details available on our website or in-store.
Changes to This Policy
Flowers Brixton may update this Privacy Policy from time to time. Any updates will be communicated on our website and the effective date will be revised accordingly. We encourage you to revisit this page regularly for the latest information on our privacy practices.
Contacting Us
If you have questions about this Privacy Policy or how your personal data is handled, please contact us through the contact methods available on our website or visit us in-store. We are happy to address any concerns and provide further details about our data protection practices.